Blues-Rock guitarist Jared James Nichols is set to perform, as well as host a Q&A session and autograph signing in Evansville, Indiana.

Who Is Jared James Nichols?

For the uninitiated, Jared James Nichols is a Blues-Rock guitarist and vocalist who hails from the small town of East Troy, Wisconsin, about 40 miles southwest of Milwaukee. In a Reddit AMA a few months back he claims to be "spreading blues power gospel" around the globe.

I’ve spent the past decade with a Les Paul in my hand spreading the BLUES POWER gospel loudly around the world. I love muscle cars, pumping iron, petting dogs, drinking beer and BBQ.
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The Best of the Best

In June of 2021, at an event at the Gibson Garage in downtown Nashville, Tennessee, Nichols was named an ambassador for the legendary guitar brand. He sits among a list of the world's best guitarists who share the title of Brand Ambassador for Gibson including Slash, Dave Mustaine, and the first-ever female to hold the title, Lzzy Hale.

The Latest Collaboration

In his latest collaboration with Gibson, Nichols has recently released the all-new Jared James Nichols "Blues Power" Les Paul Custom guitar.

The Jared James Nichols “Blues Power” Les Paul Custom is the latest signature model from the Gibson Brand Ambassador and blues-rock powerhouse that hails from Les Paul’s hometown. The Jared James Nichols “Blues Power” Les Paul Custom features classic Les Paul Custom styling and cosmetic appointments and a stunning Aged Pelham Blue finish. It pairs that with brushed nickel hardware, including Grover® Locking Rotomatic® tuners and a wraparound Lightning Bar bridge for rock-solid tuning stability. A single Seymour Duncan® Silencer™ JJN P90B in the bridge position ensures righteous tone and hum-free performance, and the included EpiLite case helps keep your investment safe and secure.

In addition to the release of the new guitar, Nichols has released a self-titled album, and the third full-length album for the musician.

Jared James Nichols On The Road

In support of the newly released album, Jared James Nichols has been touring cities across Europe and the UK, and he has now returned for the US leg of his tour, including a visit to Evansville, Indiana on Friday, November 24th.

GIBSON NAMM JAM Opening Party 2020
Getty Images for Gibson

The Blues on Black Friday

On Black Friday, November 24, 2023, Jared James Nichols will descend on the city of Evansville for a full day of music and fan interaction. The day will begin for Nichols at Evansville's Moore Guitars, located at 301 North Royal Avenue on the city's east side as part of the retailer's "Black & Blues Friday." In addition to the holiday sales, Moore Guitars will be hosting a question-and-answer session with Nichols, as well as an intimate performance from the musician.

...we'll have the NEW, Jared James Nichols "Blues Power" signature Epiphone Les Paul Custom guitars, for sale. At 1pm, join us in our live venue, for a short set from Jared James Nichols and his band, followed by more shredding from Jared, Q&A and autographs!

Into the Night

Later that same evening, Jared James Nichols will take the stage at Bokeh Lounge in Evansville's Haynie's Corner where he will be joined by "alternative outlaw" Cage Willis, and Evansville-area rockers Xanderwolf.

<p>Either you’ve got it, or you don’t. JARED JAMES NICHOLS has definitely got it. The Wisconsin-born, singer, writer and guitarist’s channels blues grit and gusto through bombastic arena-size rock ‘n’ roll. It’s raw, raucous and righteously real.</p><p>Don't miss your chance to see him at Bokeh Lounge on November 24th with Special Guests Xanderwolf and Cage Willis! </p>

Tickets for the Friday, November 24, 2023, show at Bokeh Lounge are on sale now for just $20.52 (including fees) and can be purchased through EventBrite.

More on the Tour

After wrapping up his time in Evansville, Jared James Nichols will perform shows in Michigan and Ohio before heading to the East Coast to round out his tour. To keep up with the latest, follow Nichols on Facebook.

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Gallery Credit: Lauryn Schaffner