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		<title>Online Ad Spending Passes Newspapers For First Time</title>
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		<pubDate>Tue, 04 Jan 2011 16:31:16 +0000</pubDate>
		<dc:creator>John Story</dc:creator>
				<category><![CDATA[Media News]]></category>
		<category><![CDATA[National News]]></category>
		<category><![CDATA[Radio News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[internet]]></category>
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		<category><![CDATA[online]]></category>
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		<description><![CDATA[The continuing shift in the way American ad dollars are allocated continues to change and move away from the once-heavy usage of newspapers as the prime advertising medium in the U.S. Online ad spending has now overtaken newsprint. According to emarketer.com: After 2009’s downslide, US online ad spending in 2010 will rise by 13.9%, reaching [...]]]></description>
			<content:encoded><![CDATA[<p>The continuing shift in the way American ad dollars are allocated continues to change and move away from the once-heavy usage of newspapers as the prime advertising medium in the U.S. Online ad spending has now overtaken newsprint. </p>
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