Online Ad Spending Passes Newspapers For First Time

The continuing shift in the way American ad dollars are allocated continues to change and move away from the once-heavy usage of newspapers as the prime advertising medium in the U.S. Online ad spending has now overtaken newsprint. According to emarketer.com:

After 2009’s downslide, US online ad spending in 2010 will rise by 13.9%, reaching a record $25.8 billion. But records are made to be broken. In each of the following four years, internet ad spending will hit new peaks, passing $30 billion in 2012 and breaking the $40 billion barrier in 2014.

Another milestone: For the first time, online ad spending will surpass newspaper advertising, which eMarketer estimates at $25.7 billion for 2010. That makes internet advertising second only to TV among measured media.

Among reasons commonly given for the increase in online advertising usage are: reliability, large brand usage and small to medium size business usage. Broadcast TV still remains king of the ad-hill...for now.

Emarketer.com