Tara Holley's first on-air experience was at age 3 on a jingle in Temple, Texas. Radio has been a part of her life ever since. She received a BA in Theatre and Communication in 2004 from McMurry University. Her professional journey includes theatre, Neilsen media research, advertising and marketing, creative writing and scripting, and more. However, radio has always been her first professional love. Tara writes about all things East Texas -- including fantastic food, Texas legends and lore, and lifestyle topics. She loves conversation, comedy, coffee, animals, philosophy, and the arts. Her basic life philosophy can be summed up in the words of the great Bill and Ted: “Be Excellent to Each Other.” Tara received the Mayor's ROSE (Recognition of Service and Excellence) Award in 2021 and the President's Club Award for Townsquare Media Tyler in 2021 for Contributor of the Year. She served on the Heart of Tyler Board of Directors from 2017-2022, was a 2-year Chair for the Downtown Tyler Film Festival, and served on the Tyler Civic Theatre Board for several years, as well. She is currently on the Tyler Music Friendly Advisory Board.'