October is Breast Cancer Awareness Month, and what better way to remind women to check their breast health than with hot, shirtless hunks? It's a stroke of marketing brilliance.

Check out these images of the hard-bodied men: there's Leon, Daniel Luke, Jesse and more, from Rethink Breast Cancer's free "Your Man Reminder" app. The hot, shirtless men essentially exist to remind you to get your breasts checked.

The app was created as a response to a recent report that suggested women should place less emphasis on breast check ups! Say what?! The only good thing about such a nonsensical report is the fact that shirtless men teamed up to tear down such a stupid way of thinking.

YouTube/Rethink Breast Cancer
YouTube/Rethink Breast Cancer
YouTube/Rethink Breast Cancer
YouTube/Rethink Breast Cancer
YouTube/Rethink Breast Cancer
YouTube/Rethink Breast Cancer
YouTube/Rethink Breast Cancer

Watch the "Your Man Reminder" App Video: