STUDY: Talk Radio Is A Great Place To Advertise
According to the latest Talkers Magazine survey, talk radio continues to be the best place to put your radio advertising buck if you want to reach adults aged 25 to 64.
Continuing with a fall tradition, the latest numbers have been compiled for TALKERS magazine’s annual release of its Talk Radio Research ProjectTM (TRRP). Primarily designed as an in-house vehicle to provide the TALKERS editorial staff with intelligence about the national talk radio audience as a resource for general background and to help answer basic FAQs from the press (such as “What kind of people listen to talk radio?”), the publication began honoring requests from radio stations to share this information. It has proven extremely valuable as a supplemental sales tool that provides a thumbnail qualitative overview of several leading spoken word formats’ audience profiles including demographics, political orientation, income, education and consumer tastes, habits and disposition.