Starting this Wednesday at 1PM, the city of Altoona, PA, will change its name to 'POM Wonderful Presents: The Greatest Movie Ever Sold,' and keep it for 60 days.

It's all tied to the brand-new documentary from 'Super Size Me' star Morgan Spurlock, which chronicles the prevalence of product placement and advertising in American life.

According to the AP, Altoona -- which has 31,000 residents, and is located 85 miles east of Pittsburgh -- will receive $25,000 for the tongue-in-cheek product placement. It will also play host to the East Coast premiere of the film on Wednesday.

The naming rights deal was approved by Altoona's mayor and city council. The money will reportedly go to the local police department.

Oh, and never fear: If you need to send a letter to someone who lives in the soon-to-be-named 'POM Wonderful Presents: The Greatest Movie Ever Sold,' it will still get there if you put Altoona on the envelope.

[AP]