Contact Us

Online Ad Spending Passes Newspapers For First Time

Seattle Post-Intelligencer Ends 146-year Run As Printed Newspaper
Robert Giroux/Getty Images

The continuing shift in the way American ad dollars are allocated continues to change and move away from the once-heavy usage of newspapers as the prime advertising medium in the U.S. Online ad spending has now overtaken newsprint. According to emarketer.com:

After 2009’s downslide, US online ad spending in 2010 will rise by 13.9%, reaching a record $25.8 billion. But records are made to be broken. In each of the following four years, internet ad spending will hit new peaks, passing $30 billion in 2012 and breaking the $40 billion barrier in 2014.

Another milestone: For the first time, online ad spending will surpass newspaper advertising, which eMarketer estimates at $25.7 billion for 2010. That makes internet advertising second only to TV among measured media.

Among reasons commonly given for the increase in online advertising usage are: reliability, large brand usage and small to medium size business usage. Broadcast TV still remains king of the ad-hill…for now.

Emarketer.com

More from Newstalk

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://newstalk1280.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on NewsTalk 1280 WGBF quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Register on NewsTalk 1280 WGBF quickly by logging in with your Facebook account. It's just as secure, and no password to remember!