New Study: Talk Radio Wins For Advertisers

Well, we already know this around here, but if you missed earlier memos, talk radio is a great place to advertise. Talkers Magazine has the story:

Tight money, a stressed-out population and aging listeners are creating burgeoning sales opportunities for talk media in financial services, crime control, medical and health services industries.  Even as traditionally strong radio advertising categories such as restaurants, retailers and auto dealers are becoming a tougher sell than they used to be, smart and aggressive sales departments are re-evaluating their sales targets.  Although the mantra in talk is “lower the demos” – the truth is the older folks have a significant percentage of the money and they are the ones listening to talk radio.  Rather than apologize for this handy little fact, perhaps talk account executives should be trumpeting it loudly.

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Talkers Magazine