It's not too unusual to see athletes shilling for a product. But this one is a may open some eyes.

Basketball god LeBron James will appear in a commercial pushing President Obama's Affordable Care Act and a reminder that the deadline to get covered is March 31. The PSA is expected to run air during the NCAA Tournament and NBA games, where it will most likely be seen by millions of young men tuning in.

It's the latest way for the president to spread his message in an unconventional way. President Obama reportedly recruited the four-time NBA MVP, to which James said, "Any way I can help the president, that's pretty cool."