Dannon’s Super Bowl ad for their Oikos Greek yogurt stars John Stamos, perhaps because everybody’s favorite really handsome uncle is of Greek descent. The spot begins with Stamos being playfully spoonfed some of the yogurt by his pretty lady friend.

But when it comes time for him to continue the flirtation and feed her back, Stamos turns the plane around in mid-flight and shoves the spoonful of yogurt in his own mouth.  He repeats this teasing, and she happily puts up with it because he is John Stamos after all.

But midway through the ad, something changes. Then, as the two of them struggle for control of the spoon, the fetching lady hits him with a surprise headbutt and, boom, Uncle Jessie goes down!