Multiple fire crews in Union County, Kentucky, are working what witnesses are calling a "massive" fire at the Uncle Mark's Popcorn Warehouse in Morganfield.

The call first came in around 8:40 Wednesday night that a large warehouse in the area was on fire.  When crews arrived, they discovered it was the Uncle Mark's Popcorn facility.  At 9:24pm, the Red Cross had dispatched volunteers with food and water to relieve the crews. Videographers from 14 News reported the flames were "bright as day" from as far as a mile away from the location.

Tri-staters are very familiar with the brand, sold locally.

Here are some of the tweets sent as the news broke.