The ring is the thing.

This clever new ad from Foot Locker spells that out loud and clear. It features Portland Trail Blazers star Damian Lillard lamenting the possibility he'll join the fraternity of athletes who never won a championship, despite having stellar careers.

Retired greats Barry Sanders, LaDainian Tomlinson, Chris Webber and Karl Malone all pop up to add to the tension.

Lillard is only in the second year of what appears to be a promising pro career, although playing for Portland -- a franchise that hasn't won a title since 1977 -- doesn't bode well for getting that ring.