And The Future Of Talk Radio Is…
The publisher of Talkers Magazine, Michael Harrison, has looked in his crystal ball and has some really wild predictions for the talk radio industry of things to come in the near and far future of our medium.
In a newly published article that outlines the tenets of his “Annual State of Talk Radio Address” to be delivered at the NAB/RAB Radio Show in Chicago on Wednesday morning, Harrison writes,
“Now, more than ever, talk radio’s relationship with the automobile is vital and must be carefully protected. The PPM is forcing radio to be programmed to precisely where people are, what people are doing, and how people are feeling during the potential listening process. Group listening is out, solo listening is in. Activity and mindset of the listeners are now all important considerations. The automobile plays and will continue to play a growing role in determining talk radio’s future.”
The article titled “The Clock is Ticking,” which appears in the September print issue of TALKERS as well as on Talkers.com, covers the 10 things broadcasters need to know about the enormous changes taking place in talk radio at this very moment. In it Harrison covers a wide array of brewing industry trends among which he states intellectual property (IP) will increasingly dominate talk radio’s legal concerns, radio station values will continue to depreciate, there are lessons to be learned from sports talk radio, news/talk “stationality’ is rapidly evolving beyond the extreme left and right options, the invasion of FM will intensify, the PPM is increasing the need for top notch weekend and part-time talent, and the internet is rewiring the human nervous system. The address is scheduled for Wednesday morning between 10:30 am and 11:45 am and is open to all attendees of the conference. Harrison will be introduced by McVay/Cook & Associates consultant Holland Cooke who will be making a presentation of his own about talk radio’s relationship with the automobile at the forthcoming Los Angeles Regional Talkers Forum 2011 on October 20 – Southern California being a place where the importance of automobile listening habits is most pronounced.
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